Una serie…creativa. Ecco a voi gli ADVssimi, ovvero le 5 posizioni più calde della settimana nell’ambito pubblicitario.
1) Zim Coloured Powder: Couples
Love is colorful.
Advertising Agency:Tuppi, Salvador, Brazil
Creative Director:Lucas de Ouro
Art Director:Lucas de Ouro
Copywriter:Lucas de Ouro
2) Sukasa Pillows: Mouse
Old pillow, bad day.
Advertising Agency:Veritas Ddb, Guyaquil, Ecuador
Chief Creative Officer:Jairo Lezaca
Creative Director:Omar Montaño
Art Director:Alex Domínguez
Copywriter:Omar Montaño, Jairo Lezaca, Daniel Aguilar
3) Snickers: Zebra
You’re not you when you’re hungry.
Advertising Agency:BBDO, New York, USA
Creative Director:Gianfranco Arena, Sei Rey Ho
Art Director:Gianfranco Arena, Diana Chen
Photographer:Lahdesmaki, Markku, Malibu
4) Canadian Fair Trade Network: Sweater
The label doesn’t tell the whole story.
It’s time for change. Buying fairtrade ensures workers are being compensated fairly and not exposed to unsafe working conditions.
Advertising Agency:Rethink, Vancouver, Canada
Creative Directors:Ian Grais, Chris Staples
Art Director:Leia Rogers
Copywriters:Arrabelle Stravoff, Danielle Haythorne
Print Producers:Cary Emley, Sue Wilkinson
Studio Artist:Jonathon Cesar
5) Correio da Manhã Bilingual Book Collection: The English & The Portuguese
The Correio da Manhã newspaper wanted to encourage the sales of the Bilingual book collection to learn English with the great English authors. Each text book are simultaneously in both languages: English and Portuguese , right and the left.
Advertising Agency:Ogilvy & Mather, Lisbon, Portugal
Creative Director:Jorge Coelho
Art Director:Nuno Gomes
Digital Artist:Endpoint, José Laurentino
Account Director:Paulo Caixeiro
Account Manager:Catarina Oliveira